Sincerely Not Yours
Hester Scheurwater’s anti-images are populating the streets and lampposts of Groningen this summer. Fly-posted and taken away by the public to be spread through the city, her work is an intervention, a visual commentary on the portrayal of women as sex objects, as in mainstream, commercialised visual culture.
Hester Scheurwater:
‘My work is a visual pamphlet in which I respond to the contemporary image of the double standard surrounding the sexuality of women in the media. I make self-portraits and self-representations of women, now primarily within the medium of performance photography. I use the photos that arise in these sessions as interventions in public space, by posting on social media, sending cards, and flyposting and affixing stickers in the city. As the power of social media censorship grows, and the debate around women’s self-presentation narrows, I feel the need to reclaim public space. I therefore see my interventions as territorial acts; in public space which has been occupied by advertising, I distribute visual pamphlets to reclaim the territory for women.’
courtesy of: Galerie Frank Taal
