EVERYONE'S PHOTOS ANY LICENSE (2015-2016)

Penelope Umbrico used Flickr, a website to share photos and videos, to research how the full moon is photographed and how these images are shared. Although expensive, specialised equipment is required to take a clear, sharp photograph of a full moon, Umbrico was astonished to find that Flickr had no less than 1,146,034 identical, technically accomplished photographs, many of which paradoxically come with a copyright label. In this way, Umbrico identifies the shifts in meaning and value that occur when the individual, subjective experience of witnessing and photographing is unmasked as a collective practice, which is placed in a completely new context here. Two parts of the work are presented: Everyone’s Moon 2015-11-04 14.22.59 is a video which scrolls through the moons at a rapid pace, and Screenshot 2015-11-04 14.22.59 is an eleven-metre-long print which accompanies this.