HYPERMARKETS
In recent years Nico Bick has photographed mega-supermarkets in various European countries. His uniform approach reinforces their homogeneity. At the same time his large and very detailed photographs offer multiple layers through which to browse and discover just how refined the structures of the shopping environment are. Mineral water or soap powder are not just displayed anywhere at random. This realisation throws a whole different light on the idea of freedom of choice.
