POP LATINO / ARGENTINE POP
In 1993 Marcos López stepped over from black and white to colour photography. It appears to have been a signal step in his oeuvre. He not only left behind the stereotypical social-documentary style of very contrasty images and dramatically accentuated dark background areas, but also broke definitively with his own austere and melancholy attitude to life. Presently López has turned his camera to the popular acquisitions of American culture with which Argentina has been flooded over the past decades. Despite the drastic transition to bright colours, López’s social-critical attitude remains. The Pop Art-like photos have an ironic undertone through which the staged scenes and overstated gestures contrast strongly with the present economic crisis in which this South American land finds itself.
