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The Grocery Store Project (2015)

On an April day in 2010, Simon Høgsberg sat at the entrance of a supermarket to take pictures of the people who approached and walked away from him. Over the next year and a half, he kept coming back, making around 97,000 shots. Using home-garden facial recognition software, he was able to identify 1,100 faces. Many faces turned out to be the same – hundreds of people appeared scattered over time in several photos. Høgsberg arranged the photo sequences of 457 people in a matrix, which provides insight into how they live together. The result is simultaneously a study of the way in which humanity presents itself consciously and unconsciously, and a work of art full of emerging and fading patterns.

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