Ines Alpha

3D artist Ines Alpha likes to create enchanted and fantastic versions of reality. She started experimenting with 3D while working as an art director in advertising, specialised in beauty and luxury. Her first notable 3D work was the Baby F-16-videoclip, an AR experiment she directed with Panteros666. Her main body of work consists in the “3D makeup” series, where she pushes further the boundaries of makeup and beauty using 3D software and augmented reality. She tries to fantasise what complete aesthetic freedom of one’s appearance would look like. Her goal is to encourage a fun and creative approach to make up and self-expression.